A recent study by Accenture found that over 90 percent of companies today have some kind of customer loyalty programs in place. Yet, over 71% of customers surveyed by the researchers said that these programs do not really engender loyalty. One of the primary reasons for this wavering loyalty is … [Read more...]
Customer Service
Great customer service is the foundation upon which all successful companies are built. Here's how to improve your customer service and amaze your customers:
7 Tools for Providing Better Customer Service Support
Companies are always looking for new ways to streamline their customer support department efforts. This doesn't strike us as a surprise. Markets worldwide are becoming more volatile and saturated as we speak, and providing excellent customer support is important for business success. In order to … [Read more...]
Improving Customer Experience Through A/B Testing Your Customer Service
Multivariate testing (including A/B testing) is a technique used to identify the best performing campaigns on your marketing inventory. Such testing tools can be used to identify the ad copies, landing pages and even Call-To-Action (CTA) buttons that perform the best. The way to do this is simple … [Read more...]
3 Critical Reasons to Read Customer Reviews
You probably already know how important the voice of the customer is for your business, but are you placing equal importance on finding the time to read them? Reading your reviews can do wonders for your business, and in this post, you’ll learn why. Here are three critical reasons to be reading … [Read more...]
3 Benefits of SMS as a Customer Support Channel
The behavior of consumers has evolved as their environments and behaviors have shifted — and it's up to brands to catch up. These days, many companies are stuck in old habits, trying to stick a round peg into a square hole. Case in point: Choosing to not operate a call center from the cloud won't … [Read more...]