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How to Start a Successful Online Teaching Business in 2022

February 21, 2022 By Joe Rawlinson

So, you have aspirations to mold the minds of modern society through online teaching. That is certainly an amazing notion, but you must understand how to go about creating a reputation and a subsequent business for your teaching desires. Starting an online teaching business can be relatively easy, but ensuring it is a truly successful endeavor will take a considerable amount of work. To help you out, here is your definitive guide to start teaching online successfully through your own online teaching business. 

Map Out Your Goals

It is great to have aspirations for running a global teaching empire, but in the beginning, you must streamline your goals to enhance your overall success. Decide exactly what you want to teach and if you are struggling on the subject matter, just look at what is in highest demand currently. There are a variety of things you can teach and there are plenty of online tutor jobs to choose from, but investing in what is trending in the teaching world currently, will help you find students faster. 

Get the Right Equipment

Teachers need tools to effectively teach their students and in the online tutoring world, this remains true. However, you will not be purchasing traditional teaching tools such as books, maps, pencils, and pens, but rather tech-based equipment to ensure you can see your students, teach them, and allow them to interact within the virtual classroom. 

Obviously, you will require a computer, but just your average laptop might not be enough. You need computer with an i5 4th generation or newer and one that provides at least 2.7GHz of speed. You can purchase a new one or between $300 and $500, but you may also be able to have your current laptop upgraded if you have a local computer repair shop available to you. 

Apart from a computer or a laptop, you may want to invest in a second monitor. Switching between full-screen windows can be a hassle. Not to mention time-consuming! If you’re not careful, you might click the exit button instead of the minimize button. Worst case scenario, you could lose valuable data you’ve spent hours encoding. Having a dual monitor setup can lessen your chances of experiencing such tragedy. You don’t have to buy an expensive LCD monitor. If you’re on a tight budget, you can settle for a refurbished one. Just make sure you source it from a reputable computer shop.

As for other essentials, a camera and microphone are necessary, but most computers have these already installed. However, investing in a better quality microphone head set can be a better option especially if you intend on conducting some classroom time in public areas. 

Choose an LMS Platform

A learning Management System or LMS platform is not something most online teachers might consider when beginning their teaching journey, but it is an essential part of the system. These platforms allow you to effectively manage your students, grades, assignments, and more. Take time to explore a variety of different LMS platforms before settling on the one that works best for your needs. Alison, WezIQ, and Skillshare are just a few options to try out. 

Decide How You Want to Teach

Unlike a traditional teaching job where you simply make a lesson plan and stick to it throughout the school year, online tutors must do a little more work initially. There are a variety of different teaching opportunities out there, but it is up to the tutor to discover what works best for them. Online teachers have a few options including freelancing and working with an agency and each one has their own set of standards. 

For those looking to freelance, sites such as Preply will help you find available jobs. This option is ideal for online tutors who choose to set their own schedule and want to take on jobs as they come in. Freelancing is a rewarding option for online teachers, but it does require the tutor to continually be on the lookout for available teaching opportunities. Online teaching jobs are abundant these days and using a job posting board is among the best ways to ensure you can find continual tutoring jobs. 

Working for an agency is another great way to teach, but it can be limiting. Where there are plenty of teaching opportunities, online tutoring jobs can be highly competitive and getting on with an agency is more difficult than freelancing can be. It also limits what you can teach as you will have to go by the parameters of the agency you work for. However, for many, just getting into the online teaching world, entrusting yourself to an agency can open a lot of doors. 

Still, there is one more option for online tutoring that many have found success in, but it requires the diligent work in marketing. Offering your own tutorials online and marketing your own skills will allow you the most freedom, but it can take a lot of time to get your name out into the teaching world with this method. 

Continually Update Your Skills to Remain Current

The final, and possibly the most important step in having your own online teaching career is remaining up to date with current trends and requirements for teachers. Learning evolves and as it changes, you need to ensure you are offering the latest teaching tools, strategies, and information to your students. You can make it as an online teacher and empower your students to greatness with this simple guide. 

4 Ways a Master’s Degree Can Boost Your Business Career

February 1, 2022 By Joe Rawlinson

Getting the right education for the career that you want most can feel like a daunting process. There are so many degrees out there to choose from and they might all seem like they just don’t connect to your goals in a direct way. For many people, it can be hard to pick a path for their degree because they are not sure if they should continue on to an advanced degree or end their degree-seeking experience after four years.

A Master’s degree with the right focus is still really valuable and you will be glad that you took the time to get it under your belt. The process of committing to so much more school might seem a bit daunting, but you will be so glad that you gave yourself the chance to get this experience when you are holding your degree in hand. Master’s degrees in business fields can help you to get a much better job and have room in your career to grow.

If you are ready to learn the ways that a master’s degree can boost your business career, you need to read on!

Ways a Master’s Degree Can Boost Your Business Career

1. Learn New and Important Skills

Master’s degrees will offer you the additional time that you need to grow your skillset in specific directions. This can be a great way to get the training and practice that you need to be able to apply for management jobs or positions with more seniority right out of school. If you can show that your coursework gave you the experience that is required for a specific job, you can likely secure that job for yourself right out of school.

Having a targeted study path behind you when you graduate can make applying for jobs much easier and can help you to interview like an expert. Despite the fact that you might not have worked in your future career field yet, you will be able to talk about the concepts and skills that are necessary for these jobs when you have a Master’s Degree in the field. Advanced degrees make all the difference in your job-hunting success over the long run.

2. Easier to Advance

When you have an advanced degree, you will be able to move up rapidly in almost any organization. Having the skills on your side that you have gathered while getting your advanced degree can help you to be ready for new challenges quickly. Lots of companies will make people without advanced degrees work their way up from the ground up, but you will be able to skip this step.

If you are making a career change and do not have a master’s degree, you will likely have to start all over again building seniority and experience over time. Having an advanced degree can help you to skip this step and move right into positions that you actually want to hold with better pay and better opportunities associated with them.

3. Flexibility

Your advanced degree will help you to be more marketable to more kinds of businesses. While a specialized degree teaches a specific kind of skill set, you will learn all kinds of valuable management and people skills during your added years at school. You will also have a better network of business connections when you come out of school.

These advantages can actually help you to use your degree in surprising ways that you would not have expected when you started on the path to getting it. You might be able to apply a Master’s in Business to almost any industry or job that you want when it comes time to apply for jobs. Business degrees are considered to be applicable across many different industries and you will likely be able to use your degree to seek jobs almost anywhere doing anything.

4. Make a Better Income

An advanced business degree will help you to earn more money over the course of your career with ease. Executives and senior management can make an average of $175,110 per year according to this Bureau of Labor Statistics article. This kind of job title would take years to get if you do not have a Master’s in Business under your belt before you apply. You will be able to gain access to these income tiers with ease when you have an advanced degree and this becomes the base rate of your pay as you advance in the future into roles with more seniority.
Making a better income is one of the most valuable benefits of securing an advanced degree for yourself and these degrees almost always return your investment many times over in added income that you can demand for your skills. Being able to earn a good living and actually get to retire is one of the main goals of most people who are working on benefitting their career in the future. This is an easy goal to meet with a Master’s in Business on your side.

Master’s Degrees Are Very Beneficial

If you have been contemplating whether or not to get your Master’s degree in Business, this article should have shown you the many reasons that it is a good idea. There are so many doors that are opened for you when you choose a Master’s Degree for your degree path. You will not regret having gotten this degree when you see just how much you can do with it in hand.

Master’s degrees in business make you more eligible to get all kinds of jobs and they can teach you skills that you would not learn anywhere else. You will be prepared for jobs with lots of responsibility and you will be likely to earn much more money over the course of your working years. Master’s degrees in Business fields are well worth the investment and can deliver big benefits for you toward your future career goals and plans.

10 Tips to Increase Your Profits in 2022

January 18, 2022 By Joe Rawlinson

As we enter the New Year, many individuals reflect on the past 12 months and plan how they can improve in the year ahead.

Although there are plenty of ways to improve your business, these 10 tips will make a difference for your company’s bottom line in 2022:

1. Make it easy to buy/Make it memorable

Making your customers want to buy is a must. When they can buy with a few simple clicks, repeat business is easy. The easier you make it to buy, the more likely they will keep coming back. The easier you make it to buy, the more likely they are to share their good experience with their social circle and the more likely they are to refer others. A few ways you can make it easy to buy include:

  • Use a single-page checkout form.
  • Assign thank you pages.
  • Keep the shopping cart on one page throughout the entire buying experience.
  • Create your invite list by having an attractive landing page.
  • Invite them to an upcoming webinar, demo, or event with a catchy title that’s enticing enough to click on.
  • Send out an email inviting them to join and check out the landing page, which will be automatically routed to that event.
  • Make sure you build your email list with a tool like Aweber or Mailchimp or risk getting blacklisted by web hosts and email servers.
  • Add new leads from various sources and follow up on them consistently with a series of emails that they can opt-in on, but if they don’t, then it’s no big deal because you’re just following up anyway.

2. Keep your prices low and straightforward.

It will be very hard to increase your profits if your prices are too high. In most cases, you want to make sure you have a minimum of 10% profit margin or better on all your products. People will not pay more for convenience for something they can get for less money someplace else.

3. Cut out expenses that are not bringing in results.

There are many ways you can cut down expenses in your small business. The first place to start is by looking at your overhead expenses and things like utilities, rent, phone and credit card fees. You also need to look closely at things like luxury items like cars, furniture, travel and memberships that are not bringing in a direct profit to your business. Just because you have these things does not mean you need them. Stop paying for extras that aren’t necessary to the growth of your business.

4. Make it easy to sell

No matter your business, you have to have the gift of gab and be able to put your prospect at ease the moment they arrive in the building. If you are not good at selling, you will need help from a salesperson or perhaps a marketing campaign to do the selling for you.

5. Dig into your expertise.

Suppose you have been in business for a while and have been successful, then it is time to use that expertise to make more money. So instead of just selling something because you think it will work, dig deep into your business history and uncover the patterns that lead to your success. Determine what works and what does not. Then build on the successful ideas.

6.Increase your sales volume.

While it sounds simple, increasing your sales volume is one of the easiest ways to boost profits. After all, you can’t make $1,000 if you don’t sell anything for $1,000. Here are a few tips to help you increase your sales volume in 2022:

  • Do more of what works and less of what doesn’t. If a marketing campaign had a positive ROI, spend more on it. If it didn’t work out, cut it from your budget.
  • Make the most out of social media. Social media can be highly effective when used correctly. While you may try your hand at some paid ads, focus on creating great content that attracts people to your page.

7. Raise your quality standards.

Add these to your current selling standards to raise your quality and grow your profits:

  • Use a printed return policy to reduce returns. The cost of returns management can be a massive headache for online businesses. For example, an online shoe retailer could be losing $4 for every $100 spent on returns. This is why it is essential to start with the correct returns policy and customer service strategy. Many customers are willing to stay loyal to your brand if you have quality products at reasonable prices and a clear, fair returns policy. It would help if you also give your customers a way to contact you via phone or email as they may need guidance when making returns. Creating a significant, helpful returns page is the first step towards improving your customer satisfaction rates and lowering your return rates.: Rakuten’s return management has an excellent guide on how to handle this.
  • Accept returns for up to three months after the order date.
  • Require buyer feedback for returns for more than $50 and fewer than 10.
  • Deny refunds for incorrect shipping addresses unless the buyer can prove they provided accurate shipping info (i.e., it’s scanned into their shipping software).
  • Deny refunds within 14 days of the order date, except in California & New York, where you can deny within 30 days as long as you have an explicit shipping/delivery confirmation on record.
  • Require a buyer’s signature for items above $500 and no delivery confirmation. Require USPS Signature Confirmation on items above $100 and no delivery confirmation.
  • Require proof of delivery on all high-value or high-risk items, and verify this proof with the carrier (nail it down with tracking number, signature confirmation, or other proof).

8. Track everything

Is Tracking Your Business’s Margin a Top Priority?

Margin. It’s a dirty word in business and yet one of the critical indicators for profitability. The margin is the difference between what something costs you to make and sell and the price you charge your customers.

Quantifying your margins helps you quantify your profitability, which every small business owner should be tracking. It would help to track your costs on an item or product level basis and use that data to decide whether to keep selling a particular product at the same price point or raise or lower the price. In addition, you should also be tracking the overall profit percentage of your different sales channels (e.g., online vs. in-store vs. wholesale).

9. Hire A Bookkeeper

We love bookkeepers and believe they’re essential to the success of any business. This is especially true for solo entrepreneurs, as they have no one else to mind the books.

10. Adopt The “No Excuses” Attitude.

You will never become successful if you make excuses for failures. You must be focused and diligent in your work to understand where your weaknesses stand to quickly fix them early on. If you are an aspiring entrepreneur, you don’t have the time to be plagued with constant setbacks.

These are all things you can do to increase your profits in 2022 and beyond. Everyone can increase profits, and it’s just getting started. You spend so much time and money on other things; why wouldn’t you spend time and money on increasing your profits?

What Are the Most Common Challenges Companies Have with Their Phones?

April 22, 2021 By Joe Rawlinson

If you run a business, then you know the importance of having a strong communication system.

Unfortunately, a lot of companies have problems with their phone service. If you are looking for a new phone service, you want to minimize your chances of suffering serious problems.

What are some of the most problems companies have with their business phone service? Here are a few common signs you need a modern phone system.

Using Hardware That Is Too Old

First, a lot of companies are simply using hardware that is far too old. If you have an old phone system at your business, you are probably reluctant to make a change because you are comfortable with your current phone system. Furthermore, you are probably looking at new phone systems, thinking about how expensive they are.

On the other hand, a legacy phone system is simply going to cost your company more money down the road. Instead of continuing to sink money into your old phone system, leave those repair bills behind. Get a new phone system that is less expensive, more reliable, and provides you with more opportunities to customize both your internal and external communications.

Paying Too Much Money for a Traditional Phone System

If you still have a traditional phone bill, you are spending too much money. You may not realize this, but even when you make an internal call with a traditional phone system, you are paying money. That phone call has to go from your company to the traditional phone company. Then, it has to come back into your company. It is taking a circuitous route, costing you a significant amount of money.

Do you want to reduce your overhead expenses? If so, then you need to get rid of your traditional phone system.

A Lack of Advanced Features

Finally, one of the biggest disadvantages of remaining with your old phone system is a lack of new features. Are you looking for a way to save money? Are you looking for a way to streamline the daily operations of your business? If that is the case, then you need to invest in an advanced phone system. With a new system, you can conduct conference calls, record your phone calls, and even have an automatic receptionist. All of these advanced features can help you save a lot of time on your communications. Invest in a modern phone system for your business.

Find the Right Phone Service for Your Business

Communication is one of the most important aspects of your business. You need to make sure that your employees and customers can communicate effectively. That means investing in a quality phone system. If you are still using a traditional, legacy phone system, you are placing yourself behind the eight-ball. Make sure that you are not losing out to your competition. Invest in a quality phone system so that you can place your company in the best position possible to be successful.

Here’s What You Should Know about Serial Entrepreneurship

October 26, 2020 By Joe Rawlinson

Here's What You Should Know about Serial Entrepreneurship

Entrepreneurship can be addicting. Once you’ve learned how to become an entrepreneur, chances are you’ll get to work right away. Entrepreneurs are creative, risk-taking, and business-savvy; they possess all the unique qualities that make starting a business possible. They make amazing businesses out of simple minimum viable products and turn concepts into reality. Being an entrepreneur is something you should be proud of.

Serial entrepreneurs are people who continue launching businesses, one after the other. Famous examples of serial entrepreneurs are clear examples of how successful serial strategies can be; Elon Musk, Richard Branson, and Evan Williams all created numerous businesses that did well. Entrepreneurs like them have seemingly mastered the art of rising and selling. However, serial entrepreneurship isn’t as easy as it seems and is certainly not a likely path to success. For every successful serial entrepreneur, there are many more that failed. With that in mind, here’s what you should about serial entrepreneurship:

Solve Problems, Not Profit

If your motive behind selling or leaving one business to start another is fueled by potential profit, you’re going down the wrong road. One commonality you’ll find among successful entrepreneurs is that they search for solutions to problems””often problems that they’ve encountered themselves. They aren’t tracing dollars and seeing where it goes. Great businesses are built out of real needs.

Richard Branson created his airline only after a delayed flight left him and several others stranded on an island, prompting him to charter a flight and accept payment from stranded passengers for handling the charter and charges. With this, he noticed there was something missing in the travel industry.

Dangers of Low Commitment

The thrill of starting a business can be addicting. For some entrepreneurs, the driving force behind starting a business is nothing more than the adrenaline that comes from creating something new. But unfortunately, this lack of commitment can create major problems in the process.

First and foremost, if your mind is always on the next big idea, then you cannot properly put your all into the current business. Second of all, to many investors, serial entrepreneurship isn’t appealing. Investors want to see dedication and passion from their founders, whether they’re working people who turned their hobby into a business or with someone who found a niche with high-profit potential. If you’re business hopping, it could reflect badly on your commitment and demonstrate that no matter how good of a proposition you offer, you’ll likely leave the company soon, leaving investor dollars in the hands of someone else””or shutting down shop entirely.

Validate Your Idea

Like any business, you need to validate your idea before you start funneling dollars into your business. One of the biggest reasons that many entrepreneurs see mild success and fail at turning their venture into something hugely profitable before they move on is that they don’t validate their businesses properly.

Ensuring there’s a market for your product is a huge first step. Market proof is about so much more than talking to your friends and family; instead, you’ll have to put your concept on the frontline and see how your target market reacts. Ideas that seem great don’t always have a market, and sometimes great ideas are too early or too late. This is something you’d only find out if you went out and surveyed, ensuring that your business venture has real legs.

There are many reasons why a founder would proceed without business validation. For some, it’s the deep-seated fear of rejection; for others, they believe testing the market would cost money they can’t afford to spend. Think about the barriers preventing you from testing the market and work to address those concerns before you take the next step. It will only benefit you in the long-run.

Maintain a Healthy Risk Tolerance

Risk and entrepreneurship go hand in hand. After all, there has to be a certain degree of risk involved in starting something from scratch and building it from the ground up. Although risks are unavoidable and necessary when starting a new venture, there’s a certain amount of personal and professional risk that you shouldn’t be willing to take. Wild entrepreneurs can cause serious disaster in many aspects of the business; they can hurt the brand’s reputation and cost a lot of money.

Naturally, serial entrepreneurs take more risks. Each business is a new set of risks that opens up a new set of potential problems (albeit rewards). As an entrepreneur, it’s your job to maintain a healthy risk tolerance. You don’t want to gain a reputation for starting a series of failed businesses, and you certainly don’t want investors and banks viewing you as a risky investment.

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