Fear in the marketplace influences your customers and how they do business with you.
Economic challenges and failing companies have been been in the headlines recently. This news can play mind games with your customers. They will rethink their past decisions and wonder if you will be around in the future to support them.
I’ve talked before about how to reassure customers when there are tough times at your company.
Today’s environment necessitates that you reassure customers even if you are doing great.
Communication is Key
The saying “no news is good news” isn’t enough to maintain your customers’ confidence in you.
Financial and insurance company, USAA recently sent out a message to proactively ease their customers’ minds.
The recent turmoil in the markets and news about many of the largest banking, investing, and insurance firms in the nation can make even the most seasoned investor anxious. Even in the midst of this turmoil, USAA remains strong and stands ready to serve your financial needs.
USAA’s financial strength is built on a history of prudent lending and investing practices, even in the toughest stock markets and catastrophe years. Our association is profitable, and our net worth continues to grow.
We believe having a long-term, diversified financial strategy will help you weather this crisis. Our advisors remain ready to help you reach your goals and secure your family’s future.
This message gives clarity to how USAA is different from the failing companies headlining the news.
Your customers may be worried about you right now. How can you ease their minds?
If you are truly prepared for trouble and are built on solid foundation, you have nothing to fear by honestly communicating to your customers what they can expect from you.