Return Customer

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Business Enthusiasm

August 9, 2007 By Joe Rawlinson

When you greet customers with enthusiasm, they can’t help but get excited about their experience with you.

Last Saturday I stopped by a Krispie Kreme Doughnuts. Their “hot light” was on, meaning they were making fresh glazed doughnuts. If you stop in during that time, they’ll give you a free one!

If that alone weren’t enough to get me excited, this Krispie Kreme made for a very pleasant experience. When I walked into the store, I was enthusiastically greeted by the man behind the counter. He offered me a free doughnut and then proceeded to help with my order.

Every step of the way, he had a big smile on his face and was very pleasant and upbeat in his demeanor.

How could a customer not leave there totally happy and ready to come back for more? It’s no surprise that Krispie Kreme was highlighted in the book Creating Customer Evangelists.

Do customers get excited when they drive by your store?

What happens when they go inside and start talking with your employees?

Enthusiasm and positive excitement are contagious and will help your customers leave with a great experience.

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