I was at the store this last week and noticed just how many people were walking around wearing something that promoted a brand. From Under Armour sweatshirts to pro sport baseball caps, people were serving as brand ambassadors for countless companies.
When you think about promoting your company, you might think about custom coffee mugs or pens. There are countless companies that offer these types of items. However, these aren’t the only way to promote your company.
Take a look around your office or home. Without a doubt, you’ll notice something you have that prominently displays the brand or logo of another company.
You might have gotten these items for free at a trade show or even made the conscious decision to buy them yourself. No matter how you got them, you’ve invited those brands into your personal space. Every time you look at that branded item, you subconsciously think about that company. These become subtle, yet powerful reminders of your experience with that brand.
Now imagine your customers walking around their environment. Are they being reminded of your company and product? Or are you no where to be found?
If you sell a product or service that works behind the scenes, consider how you can make it more visible so customers will remember you and the benefits they get from doing business with you.
The ultimate goal would be to have customers choose to promote your brand on your behalf. Think of the package and materials that come with every Apple product. With your iPhone or Mac, there is a little Apple logo sticker. While you might not have used that sticker, there are countless others who have. On your next drive across town, see how many Apple stickers you can spot on people’s cars. These true fans proudly promote that brand. Is your company’s brand likewise promoted?
The passive way to get customers to promote your brand is to give away free stuff with your logo on it. The next level of brand encouragement is to provide such amazing products and services that customers want to promote your company and actively seek out opportunities to do so.