In his book Web Design and Marketing Solutions for Business Websites, Kevin Potts, an Internet veteran and blogger, offers a great guide to help you improve your current site or build the next one from scratch.
Throughout the book, the author clearly demonstrates his understanding of web users and provides solutions that best help turn them into customers.
The strength of this book lies in its clear examples. Potts provides both screen shots and detailed analysis that will help you apply the principles to your individual situation. He covers everything from accessibility to navigation to corporate blogging and ecommerce.
This book compiles numerous best practices and usable designs that you will be able to leverage as you work on your website.
Buy a Copy – Web Design and Marketing Solutions for Business Websites is a great reference to have on your shelf. When it comes time to work on a section of your site, you can review the recommendations in the corresponding chapter. You probably won’t read this entire book in one sitting. Weighing in at over 350 pages, it is best to pick and choose the sections that are applicable to you.
Buy Web Design and Marketing Solutions for Business Websites on Amazon.com.