The truth is that those magic numbers can help predict great opportunity and success for your business. You just need to apply them to your customers, products, and company.
The question for me was always around how to do that. Fortunately, Perry Marshall’s book 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More helps bridge the gap between theories and how you can take action with it in your business.
Why Perry Marshall?
I’ve followed the work of Perry Marshall for many years since I discovered his Ultimate Guide to Adwords book that helped launch me into that world of online advertising.
Perry knows his stuff and has honed his message through many years of experience and helping his clients in their respective businesses.
Why this Book?
This book will give you the tools to transform you business for the better. Period.
That is, of course, if you take action on the principles that it outlines.
Read this book to learn:
- how to identify your most profitable customers
- how much your top customers will spend with you
- where in your business you should focus
- how to identify which customers you should spend your most time with
My favorite concept from the book was how to predict how many customers will spend more money with you.
For example, if you sell a product to 100 people, 20 of those people will spend 4 times as much on another product. The top 4% of customers will spend 16 times that original amount with you.
Think of the potential for your business when you start to offer multiple products at increasing price points.
Of course, you need to add a matching amount of value for these higher paying customers. But the secret is that they are there. You just need to find a solution to their problems.
My Recommendation: Buy this Book
Perry Marshall’s 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More is worth your time to read and then implement what you learn.
Identify the opportunities before you. Focus your efforts. Reap the rewards.