Jeffrey Gitomer’s Little Green Book of Getting Your Way follows in the tradition of his other “little books” and delivers some solid advice on how to persuade others.
Gitomer knows that you have many different venues for convincing others to do what you want. These may be via speeches, presentations, writing, emails, phone calls, and more.
Getting Your Way starts by talking generally about persuading others to your way of thinking. A lot of Gitomer’s writing focuses on building your self confidence so that you can actually visualize and believe in what you want to achieve. Building on that, he introduces you to the concept that a key to getting your way is to understand those you are trying to convince. Once you understand their motivations and needs, you can tailor your message to be more effective.
Gitomer gives hundreds of speeches a year. He shares his secrets for success from his public speaking experience throughout the book.
He touts that he is never nervous when giving a speech. How does he do that? He “owns” his presentation. It isn’t memorized, but rather he knows it inside and out. Being fully prepared is a powerful foundation that gives you not only confidence but flexibility in presenting.
Another key point he makes about presentations is getting your audience to laugh. Now, you can’t just tell a cheesy joke and call it humor. If you get people laughing, they are more likely to not only pay attention but also believe you and take action in your favor.
Since Gitomer is a salesman by trade, most of his examples have to do with sales presentations and following up with prospects. The principles he teaches are sound and apply not only to that arena but also to your marketing materials and online copy writing.
Buy a Copy – I found some gems in this book and am sure you will too. The Little Green Book of Getting Your Way, although a quick read, delivers great tips that can improve your persuasion techniques.
Buy Little Green Book of Getting Your Way from Amazon.com.