Bob Prosen’s new book Kiss Theory Good Bye delivers on it’s title by outlining practical steps you can take in your business to get the results you seek.
Prosen starts the book by highlighting the “five crippling habits that attack from within.” I guarantee you’ll see some of these problems in your company:
- Absence of clear directives
- Lack of accountability
- Rationalizing inferior performance
- Planning in lieu of action
- Aversion to risk and change
These points often hit where it hurts and will show you how you may have problems and not even know it. Prosen details the symptoms of these crippling problems and how you can overcome them.
Highly Profitable Companies
After helping you identify the obvious problems in your business, Prosen jumps into the “five attributes of highly profitable companies.” These chapters are well worth the read:
- Superior Leadership
- Sales Effectiveness
- Operational Excellence
- Financial Management
- Customer Loyalty
Prosen doesn’t write at a high theoretical level. He dives deep into the how-to steps required to better your business. Each chapter has thought-provoking questions to help you identify your situation and help you improve.
I particularly enjoyed Prosen’s points about rewarding results and not just activity. Too many times people seem busy and yet, nothing is completed. You can’t continue to give raises and praise to mediocre workers. The author encourages you to reward handsomely those who perform well. This will inspire the rest of the workforce to greatness.
Another disjoint Prosen highlights is the gulf between your company’s declared business goals and the line worker’s understanding of such. Do each of your employees understand the company goals and know how their work is affecting the overall company’s results? By helping your employees feel some ownership of the big puzzle, you’ll have an entire company of people aligned behind the same goals. This unity will lead to amazing accomplishments for your business.
The final section of the book discusses execution of the earlier topics. Overall, I thought this was a great read. Every manager at your company from the CEO down to the individual team lead should read this book. A lot of the material is tailored to upper management but the principles can be applied to any level of leadership.
Kiss Theory Good Bye is an insightful read with concrete advice you can apply to your business today. Pick up a copy today.
Have you read Kiss Theory Good Bye? Tell us what you thought of the book in the comments below.