The Eisenberg brothers have made some good money helping companies succeed on the web. Call To Action is a compilation of their years of experience that will help you achieve great online results in ecommerce or any website you operate.
The book is divided into six main sections:
The sections on planning and structure take up the majority of the book and dive into the most detail. Each chapter averages only a few pages and focuses on individual aspects of these overall section themes.
Since the shorter chapters make for a quick read, it seems as if they were weekly newsletter articles that were pulled together to create the book. While that may be, it does allow you to read a chapter quickly and then ponder how it applies to your situation.
Almost every chapter will leave you with a list of action items for improving your website and your visitor’s experience. You’ll learn how to improve your efficiency and persuade customers to take action.
Some of my favorite parts of the book are recurring mini-chapters that are guidance from industry leaders. These real world examples are often coupled with sound advice that you can directly apply to your online business.
Call To Action will change the way you are doing business online for the better. By implementing even a few of the ideas in this book, you’ll reap the financial benefits.