How will you know if your business and marketing efforts are really working? You’ll need to try different things and measure the results.
Testing is fundamental to improving your efficiency and business. Without trying new methods, formats, processes, or messages, you’ll never know if you can do better than you are today.
The book Always Be Testing: The Complete Guide to Google Website Optimizer by authors Bryan Eisenberg and John Quarto-vonTivadar focuses on how you can improve your website.
While the book does have some step-by-step on how to use Google’s free tool, Website Optimizer, the majority of this book is focused on why it is important to test and what you should be testing.
Even if you decide to use Google’s tool, the principles in this book will help you refine your online efforts to better meet your customer and business needs.
Always Be Testing offers multiple examples of before and after websites and the results that came through testing different website elements.
If you’ve read the essential Call to Action book from the Eisenberg brothers, many of the concepts in this book will be familiar.
This book will help you better understand the mindset of online visitors to your website and how you can effectively persuade them to take the action you need.
What to Test
A large part of this book is dedicated to giving you ideas of what exactly you should test on your website. This includes exercises and questions you can go through in evaluating your own website. If you ever wondered what you should experiment with on your site, this book will give you plenty of ideas.
Recommendation: Use This Book
If you have a website and hope to get anything out of it, you need to read and apply the principles in this book. By continually testing your site, you can refine and optimize it to get the results you want.
This book will not only show you how to test your website but give you specific areas that you should evaluate. It is a great guide to improving your site and reaching your company’s goals.