David McCullough’s nonfiction work 1776 guides you through the military campaigns of the American Revolution during the historic year the Declaration of Independence was signed.
A collaboration of quotes and facts from historical records, journals, and letters, 1776 narrates the story of strategy, battles, and hardships from both the British and American perspectives. You hear from the common soldier and his leaders to create a vivid picture of the challenges and trials faced during this pivotal year in America’s struggle for independence.
So what does this have to do with business and marketing? As a lover of history I’m reminded of the famous saying: “Those who do not learn from history are doomed to repeat it.”
In your business today you are struggling for independence against numerous forces. You have competition, trials, disasters, and great victories.
About half way through this book I was thinking, “how did we even win this war?” Turning that question to business merits the thought: how will we ever succeed in selling product XYZ? Or, how can we outperform our competition?
McCullough’s 1776 gives some stirring examples that can inspire you to succeed in your business. You’ll read of leadership, strategy, resourcefulness, failure, perseverance, and more.
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