If you want your customers to buy from you again, you need to remind them that they should do exactly that. Don’t just remind them about the purchase, but tell them how.
In the past, I’ve noticed that all the outward paintings on airplanes are so that people outside the plane can tell who is flying.
Southwest Airlines has colorful planes painted like the flags of their destinations or even a large Shamu killer whale plane.
Frontier Airlines has wildlife pictures on their planes’ tail fins.
Each of these decorations serve as visual reminders to those that see the planes.
However, on a recent American Airlines flight to Boston, I opened my shade to glance out the window. On the wing tip was a prominently lettered display: “AA.com” that was facing the passenger cabin.
The letters were too small and facing the wrong direction for those on the ground to see them.
These letters were put on the wing tip specifically for the passengers to see. They offered a subtle reminder of where you can go to buy your next tickets.
It seems that advertising is permeating and omnipresent. However, this ad was relevant and unavoidable. Clever and subtle.