Happy customers tend to be return customers, and it takes more than a good product or sale to keep them happy. You’ll make customers happiest by paying attention to their entire customer experience and ensuring they encounter no hassles or hurdles along the way. You can do this with a few strategies that help you enhance the customer experience while letting them know how much they’re appreciated.
Make Browsing Easy
No matter how high-tech or flashy your company website may appear to be, it’s not very smart at all if your visitors can’t find what they’re looking for. Websites packed with loads of slow-loading images and videos, unreadable fonts or links that lead to nowhere are a surefire way to drive customer satisfaction and your site’s credibilityÂ into the ground.
Keep customers happier by ensuring your site has a search bar, short paragraphs of easy-to-read text, working links and an obvious way to contact you if they need to. It’s also a wise idea to include a link to your homepage on your blog, product pages or other areas of your site so your customers always have a way to find their way back to the main storefront, instead of being stuck in a dead-end aisle. Enlist the help of website design software if you find yourself at your own dead end.
Make Buying Easy
If a customer falls in love with your product or service, that love can quickly turn to frustration if they don’t have an easy way to purchase what you’re offering. Each product or service description should answer key questions. Photos are essential, as is a shopping cart or other purchasing features.
If you bill your customers, keep your invoicing trustworthy and professional. Rather than using a manual billing platform or, worse yet, sending an email with an amount due jammed in the subject line, go forÂ accounting software online. Some programs are versatile enough to use on mobile devices and can even take care of your additional accounting needs beyond billing.
Don’t Forget to Thank Them
Your customers will thank you for your special touches with more traffic and increased sales, and you canÂ return the thanksÂ in one of several ways. One of the simplest is to send out automated thank you cards after every purchase. Customers will delight in this unexpected touch, producing a feel-good vibe about your company they’re likely to remember.
Another is to include special offers or discounts along with your thanks. Perhaps you’d like to show your gratitude with free shipping on their next order or a discount coupon on their birthdays. Some automated card services will take care of customer follow-up on several fronts, keeping track of important dates such as birthdays or anniversaries. Keeping in contact with your customers reminds them how much you appreciate them and are consistently at their service.
About the Author
Michelle Kerr is a social media pro who owns her own ecommerce business on the side. She writes about small business solutions for a number of blogs.